Scream VI – Lenticular Art Installation

Paramount Pictures used Hive lenticular print for their brilliant TikTok stunt. A framed replicate of Norwegian artist Edvard Munch’ The Scream flipping to Ghostface was installed into a renowned art gallery. Audiences were secretly filmed for reactions for this exceptional piece of viral marketing. Click our website to watch this footage.

https://www.tiktok.com/@paramountpicturesuk/video/7209334190121274630?lang=en