Lenticular Printing by Hive. Established in 1999, with over 25 years' combined experience in lenticular and 3D print, Hive is the UK's leading lenticular print supplier.

O2 Smile

Hive worked closely with VCCP to create double adjacent 6-sheet panels to support the national outdoor campaign. For the first time two different creatives showed the O2 bubble: making a park bench and a goal cross-bar ‘Smile’. 100 pairs of lenticular panels were produced for a specific London Underground campaign. CBS proposed specialist locations to ensure the poster ran alongside each other, implying the bubble went from one light box to the other. The ground-breaking campaign created much PR and consumer impact.