Hive worked closely with VCCP to create double adjacent 6-sheet panels to support the national outdoor campaign. For the first time two different creatives showed the O2 bubble: making a park bench and a goal cross-bar ‘Smile’. 100 pairs of lenticular panels were produced for a specific London Underground campaign. CBS proposed specialist locations to ensure the poster ran alongside each other, implying the bubble went from one light box to the other. The ground-breaking campaign created much PR and consumer impact.