Hive launch its new technology Integrated Dynamic Images lenticular. Universal Pictures have been the first to use IDI lenticular print technology. Two independent motion lenticulars of The Mummy’s distinctive splitting eyes were cut and integrated into Exterion Media bus T Side creative. The campaign was planned and booked by Mediacom and ran nationally on bus conurbation routes. Universal Pictures also used the same splitting eye motion effect creative for lenticular A3 promotional material that was used for promotional media packs and competition winner prizes. Click on teh link below to see teh campaign in action.