Mondelez have used Hive's latest lenticular 2 Flip print for their autumn Out of Home campaign for Cadbury Smashables. The campaign was booked and planned by Talon and PHD Media. Along with National lenticular 6 Sheets, Bus T Sides were used for the first time to bring the creative to life, giving increased awareness and recall.
Jessica Treasure from PHD Media said ' The lenticulars nailed our brief for the new smashable format of Cadbury Marvellous Creations, by enabling us to showcase the fantastic chocolate 'smash' in all its glory. They really do have the wow factor!'
See the bus movie @ https://vimeo.com/143245621