McDonalds have used Hive’s lenticular print as part of their national Out Of Home campaign for the launch of their latest trading cards promotion. These eye catching posters flip between gold trading card Ronald McDonald with a £10,000 prize and their iconic milkshake along with other prizes that can be won. The campaign was planned and booked by Talon Outdoor, creative by Leo Burnett and ran nationally across JC Decaux and Bauer Media 6 sheets.