Diary

PEEL
PEEL

PEEL - Charity event

Hive were very proud to be involved in teh PEEL charity project. The prject run by Marksteen Adamson is designed to help youngsters explore the idea of self identity in teh moern world. Hive produced 32 different AO posters that shifted from self portrait images to poetry written by the individuals themselves. This beautiful showcase of iamges was displayed at teh Hospital Club in London to great acclaim and were aslo produced as A5 postcards to help promote the charity. The activity has already won awatds and is nominated for several others.

https://projectpeel.org

Lenticular Shop Windows

Vans Shop Windows

Hive were recently commissioned by IPOS to produce some large format Lenticualr posters for the shop windows of some flagship Vans stores. The imaegs appeared in stores across the UK including Covent Garden, Carnaby Street and Manchester. Hive completed the project within 2 weeks from th initial discussions.

https://www.youtube.com/watch?v=WB5KdADa2Kk

O2 Lenticular 6 Sheet
O2 Lenticular 6 Sheet

O2 - Smashing it

O2 have recently used Hive's High Definition large format lenticualr print to demonstrate a screen smashing. The effect as you walk passed was incredible and you could not help but take a second look. The camapaign was planned by Posterscope and ran on JC Decaux 6 Sheet rail sites. This campaign has generated a huge amount of interest in the production format.

Bus Lenticular
Bus Lenticular

Raining Raspberries

Working closely with Unilever, Kinetic Active & Mindshare, Hive produced the first 4 panel motion lenticular campaign on Exterion’s wrapped Route Master buses. This is the first time 4 perfectly synchronised panels have been achieved. The integrated lenticular creative increased standout and recall.

Lenticular POS

Back to School!!

It is that time already

In order to help promote their Back to School range Marks & Spencer commisioned Hive to produce some large in-store displays. The clean transition between the images help attract attention and highlight the campaign message. There were 2 different designs showing the boys and girls cloting and shoe ranges. Hive worked closely with the M&S design team to insure teh creative worked well with the technology, the results were extremely powerful.

Costa Street Talk

COSTA StreetTalk

As a Media First Hive have produced lenticular panels for the COSTA Street Talk iced coffee campaign. Working closely with Karmarama Hive developed the creative to maximise the effect of the shaking cup when walking past the kiosk.The lenticular campaign ran nationally across 500 sites.

Prodigy 3D
Prodigy Boxset

The Prodigy

Cooking Vinyl have used Hive's lenticular process for the release of the long awaited new Prodigy album 'The Day is My Enemy'. The Limited Edition Deluxe 3LP boxset out 30th March includes an exclusive 12" 3D print of the album cover. Chris farrow from Cooking Vinyl said 'We were over the moon with the end result, the album cover takes on another dimension completely using the Hive lenticular process and is a high quality item that fans will both love and treasure'.

British Gas Outdoor Campaign

British Gas launches OOH push to highlight hidden energy costs.

British Gas has launched a lenticular billboard campaign to highlight the hidden costs of energy to promote its smart meter upgrade. The outdoor ad, created by Posterscope, uses lenticular printing to create optical illusions so an image of a toaster is transformed into a wireframe model that shows how energy travels through the appliance as people walk past it. The outdoor ad features the slogan: "Smart meters, you’ll never see energy in the same way again. It aims to encourage customers to "see energy differently" and highlight the benefits of upgrading their traditional energy meters to a smart meter which monitors energy consumption to help customers save money. The six-sheet billboard campaign will run for two weeks from today in London, Leeds, Birmingham and Manchester in a media plan by Carat UK and Posterscope. Amy Holland, the advertising manager at British Gas, said: "This campaign is designed to drive awareness of the benefits to our customers of upgrading to smart meters. Using lenticulars this way is the perfect creative illustration of the hidden nature of energy consumption and is a clever way to transform the way customers view it, bringing to life the benefits of smart meters in a very powerful way. Lenticular specialists, Hive Associates, developed and produced the creative execution, which interlaces two images together so it appears differently depending on the angle it is viewed at. Chris Hicks, the senior project manager at Posterscope, said: The use of new lenticular printing technology has allowed us to develop a creative campaign which reinforces the transparency of cost and energy usage that smart meters can deliver. This outdoor campaign is a great example of how using sophisticated printing technology can push the boundaries of out-of-home, allowing us to execute creative ideas in exciting ways.

Nintendo 3Ds

 

UK shops are reporting a sharp increase in 3DS sales. Sources on the High Street have told MCV that the Metallic Red edition is all but sold out, with other colours also in short supply. It follows a surge in popularity for the machine, driven by two new Mario games and a price cut.

Read more

Subscribe to RSS - Diary