O2 Smile

Hive worked closely with VCCP to create double adjacent 6-sheet panels to support the national outdoor campaign. For the first time two different creatives showed the O2 bubble: making a park bench and a goal cross-bar ‘Smile’. 100 pairs of lenticular panels were produced for a specific London Underground campaign. CBS proposed specialist locations to ensure the poster ran alongside each other, implying the bubble went from one light box to the other. The ground-breaking campaign created much PR and consumer impact.

6-sheet Motion Lenticular 6-sheet Motion Lenticular 6-sheet Motion Lenticular 6-sheet Motion Lenticular 6-sheet Motion Lenticular
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