We reproduced some iconic artwork as a limited edition lenticular which went down a storm with fans and the movie-going public, to the extent that some have been traded worldwide on E-Bay for serious sums of money!
We felt the O2 Long Weekend ‘Smile’ creative really suited Lenticular technology. Hive were able to work closely with VCCP, the creative agency, in order to translate the concept perfectly for the medium. The results were fantastic, it really brought the outdoor campaign to life and was the perfect link and back up to the TV work.
I think the lenticular was a superb use of a traditional media channel that brought to life the gift concept in a unique way. The feedback internally has been outstanding, which I think has been driven not only by the great standout of the creative, but its simplicity and gorgeous illustration. I suspect engagement in the promotion would be significant.
The lenticular was a perfect medium to communicate the dangers of Level Crossings via a door drop. It achieved cut-through and excellent recall. We also discovered the public were keeping the lenticulars - so it worked as a constant reminder of the campaign.